Before the starting gun has even been fired for this year’s Eurobike (July 8 to 10, 2018), the 27th edition of the show, Messe Friedrichshafen has set the future direction of the show as well as the dates for next year. The 2019 Eurobike will take place at Lake Constance from Wednesday, July 31, to Saturday, August 3. During its first three days, the flagship trade show will be exclusively dedicated to industry professionals and will end on its fourth day with a targeted consumer festival oriented for all bike fans. “Our conceptual refinement of the Eurobike in the direction of a mobility platform has been met with strong support in the global bike industry and underscores our vanguard position as the leading global trade show. The festival day and the date that has been set for the Eurobike and the Eurobike Media Days next year fit in with that,” said Klaus Wellmann, CEO of Messe Friedrichshafen.
Based upon numerous discussions with retail and industry partners, the vote of the bike sector is very clear: there is a desire..