Shaping up nicely - VeloBerlin 2019, the bicycle festival
Berlin/Friedrichshafen - VELOBerlin, the bicycle festival, continues to shape up and is on record course. After its first new edition at Tempelhof Airport in April 2018 saw a significant increase in both exhibitor and visitor numbers (500 brands and 18,000 visitors), the organisation tandem consisting of Velokonzept and Messe Friedrichshafen have had to add a significant amount of further extra exhibition space - just two months before this year’s event on 27 and 28 April 2019.
The festival has now been expanded to take place over a total exhibition space of 25,000 square metres. In addition to the almost fully sold-out indoor area, the already well booked covered outdoor exhibition area under the large roof is also growing to meet the huge demand from exhibitors. Furthermore, the VELO "Testival & Side-Events” area is expanding - to include more exhibitors with greater numbers of bikes to test ride, more diverse test routes and a new area for kids and young riders "VELO YoungStars”.
"Many potential exhibitors waited to see how the new VELOBerlin at Tempelhof Airport developed. They carefully followed the changes introduced in 2018, attended the event as guests and have now decided that VELOBerlin is the ideal location to present their brand this season,” explain a delighted Stefan Reisinger, Head of EUROBIKE and Katja Richarz, Project Leader VELOBerlin at Velokonzept. This includes major players such as Cannondale, Cube, Giant, Stevens, Specialized and Winora & Haibike, as well as specialist wholesalers such as Traffic Distribution with Bombtrack, Cinelli and Genesis and Sports Nut with Rondo and Creme Cycles or Alberto Bike Pants with urban bike fashion, Coh&Co the Danish brand specialising in wood and carbon bikes and Latvian brand Bungi Bungi.
VELOBerlin Airfield Race 2019
An integral part of the bicycle festival are the 20 bike races held on the Tempelhof Airport tarmac. The approximately one-kilometre long circuit around the world-famous Raisin Bomber plane used to transport supplies to West Berlin during the Soviet Berlin Blockade is home to the course where the best female and male riders will battle it out in the categories: road bike, fixed gear, cargo bike and school student duathlon. Entry for spectators to the VELOBerlin Airfield Race is free of charge via the Tempelholfer Feld, while a ticket is required to enter the VELOBerlin bicycle festival.
Focus on women
Unlike the sports industry, which recognised women as an important target group many years ago, the bike sector off the pace, with women still often only talking to perplexed (male) counterparts. This is why the "VELOWomen” area is tackling the problem head on with bikes, clothing and accessories all developed specifically for women, plus women-only rides and opportunities to exchange ideas and expertise far from pink, pigeonholing clichés.
Since 2011, VELOBerlin has taken place every year as the largest, urban public event in the bike sector. After seven years at Messe Berlin, VELOBerlin developed a new concept and moved to Tempelhof Airport in 2018. On over approximately 25,000 square metres of exhibition space and test areas in atmospheric hangars and a covered outdoor area, 285 exhibitors with 500 brands (2018) showcase their products. In addition, there are numerous test circuits and action courses, diverse stage shows and supporting events, bike races and bike tours to try out new products and enjoy the occasion. VELOBerlin is hosted by Messe Friedrichshafen, which also runs the international Eurobike trade show at Lake Constance. The bicycle festival is organised by Berlin-based agency Velokonzept, which also operates further VELO events in Hamburg and Frankfurt.
Key Facts VELOBerlin. The bicycle festival.
Date: 27-28 April 2019, 10.00-18.00
Location: Tempelhof Airport, Hangars 5, 6 and outdoor area
Entrance "landside”: Tempelhofer Damm / Underground station Paradestraße
Entrance "airside”: via Tempelhofer Feld
Exhibition area & test circuits ca 25,000 m²
Race circuit: VELO Airfield Race ca 1,400 m round circuit
Operator: Messe Friedrichshafen/Eurobike, Friedrichshafen
Organisation: Velokonzept Saade GmbH, Berlin
Day ticket €7.00, Festival ticket €12.00 (from 1 March 2019 on www.veloberlin.com)
Tickets on the day: Day ticket €9.00, reduced price €7.00
Festival ticket €14.00, reduced price € 12.00
Children under the age of 14 free of charge.
Social: www.facebook.com/veloberlin, twitter.com/veloberlin, www.instagram.com/veloberlin
Press contact, Information, Accreditation:
Christoph Schulz, Velokonzept
Tel. +49 30 3116514-15